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AI Models and Prompt Engineering in 2026
AI models and prompt engineering course, current to July 2026
OpenAI ChatGPT
OpenAI ChatGPT
1
2026-07-06T19:28:52Z
2026-07-06T19:28:52Z
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Course overview1COMPLETE POWERPOINT COURSEAI Models andPrompt Engineeringin 2026A practical course for understanding modern AI tools, choosing models, and prompting them effectively.Dated July 7, 2026Source-checked through July 6, 2026 Model logos shown as a quick visual cue only. Use official docs and references inside this deck for current capability details.PK
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Title slide. The requested date is July 7, 2026; the deck was created using current sources available on July 6, 2026. Because model lineups change rapidly, verify model names, prices, contexts, and tool availability before making high-stakes decisions. Hero image source: Galaxy.ai AI model comparison thumbnail discovered by image search and downloaded for decorative use.1PK
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Course overview2INSTRUCTOR NOTES ARE PART OF THE PRODUCTHow to use this course• Slides teach the concept; speaker notes explain the details, citations, caveats, and facilitation guidance.• Every major principle includes what it means, why it works, when to use it, when not to use it, prompt examples, mistakes, and practice.• Model slides are a current snapshot, not a permanent leaderboard. Re-check official model docs before major purchases or deployments.• Best learning path: skim Modules 1-3, practice Modules 4-7, then keep Module 8 as a cheat-sheet library.The deck is intentionally detailed. To teach it live, split it into 3-5 sessions instead of covering every slide in one sitting.PK
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Suggested pacing: 90 minutes for model landscape and ChatGPT workflows; 2-3 hours for prompt fundamentals; 2 hours for advanced workflows and exercises. For corporate training, add internal policy examples and approved AI tools before delivery.2PK
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Course overview3FROM MODEL LITERACY TO REUSABLE WORKFLOWSCourse learning journey1LandscapeWhat model types exist and how they differ.2ChatGPTHow Pro-style workflows use tools, files, memory, and research.3CompareChoose models by task, evidence, speed, privacy, and cost.4PromptUse principles, examples, formats, rubrics, and verification.5ApplyTemplates, exercises, capstone, and cheat sheets.Outcome: learners can turn vague requests into reliable AI workflows with examples, constraints, evidence, and review loops.PK
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This is the instructional backbone. It avoids teaching prompt engineering as magic wording. The course treats prompting as product specification: clear goal, context, constraints, tools, evidence, and evaluation.3PK
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Course overview4THINK IN LAYERSThe 2026 AI stack in one picture• Foundation models: large text, reasoning, multimodal, coding, image, audio, video, and embedding models.• Interfaces: ChatGPT, Claude, Gemini, Grok, Perplexity, Qwen Studio, Microsoft Copilot, IDE assistants, and API playgrounds.• Tools: search, file retrieval, code execution, function calling, computer use, image/video generation, connectors, and agent runtimes.• Data and governance: uploaded files, vector stores, memory, enterprise data connectors, logs, privacy controls, evals, and security policies.• Workflows: research reports, coding tasks, presentations, analytics, customer support, internal agents, creative production, and teaching.Prompt engineering sits across the stack: it tells the model what role to play, what evidence to use, what tools to call, and how success will be judged.PK
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Use this slide to prevent a common misconception: AI is not only a chatbot. In 2026, the practical unit is often a workflow that combines a model, a tool, a data source, and a review process.
Sources:
OpenAI API Models, accessed July 6, 2026: https://developers.openai.com/api/docs/models (model choice, GPT-5.5, GPT-5.5 Pro, context/tool capabilities; relevant lines in browsed copy: 719-763, 837-851).
Anthropic Claude model overview, accessed July 6, 2026: https://platform.claude.com/docs/en/about-claude/models/overview (Claude Fable 5, Opus 4.8, Sonnet 5, Haiku 4.5; lines 144-180, 217-224).
Google Gemini API Models, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/models (Gemini 3.5 Flash, 3.1 Pro preview, 2.5 family, media, Deep Research, Antigravity Agent; lines 199-216, 218-289, 304-420).
Microsoft Copilot Studio docs, accessed July 6, 2026: https://learn.microsoft.com/en-us/microsoft-copilot-studio/whats-new and /guidance/generative-orchestration (June 2026 agent experience, Microsoft IQ, skills/memory; generative orchestration planning/tools/guardrails; lines 49-69 and 31-61).
Hugging Face Inference Providers docs, accessed July 6, 2026: https://huggingface.co/docs/inference-providers/en/index (hundreds of ML models through providers, SDKs, agent setup, tasks and partners; lines 91-142).4PK
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Section 15MODULE 1What AI models are in 2026The model types, capabilities, and vocabulary you need before prompting anything.01PK
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This module introduces What AI models are in 2026.5PK
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AI model landscape6NOT ALL AI IS ONE THINGThe main families of AI models• LLMs generate and transform language: explanation, drafting, summarizing, extracting, translating, and dialogue.• Reasoning models spend more internal compute on hard problems: planning, coding, math, multi-step synthesis, and tool coordination.• Multimodal models accept images, audio, video, PDFs, screenshots, diagrams, or combinations of them.• Media models generate images, video, music, speech, and interactive visual assets.• Embedding and reranking models turn content into searchable representations for retrieval, recommendations, and grounding.• Agentic systems combine models with tools, memory, policy, planning, and execution loops.PK
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The biggest shift from early prompt engineering is the move from single prompt to model-tool workflows. Prompting now includes choosing the right model family and giving operational instructions, not only wording a question.
Sources:
OpenAI API Models, accessed July 6, 2026: https://developers.openai.com/api/docs/models (model choice, GPT-5.5, GPT-5.5 Pro, context/tool capabilities; relevant lines in browsed copy: 719-763, 837-851).
Anthropic Claude model overview, accessed July 6, 2026: https://platform.claude.com/docs/en/about-claude/models/overview (Claude Fable 5, Opus 4.8, Sonnet 5, Haiku 4.5; lines 144-180, 217-224).
Google Gemini API Models, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/models (Gemini 3.5 Flash, 3.1 Pro preview, 2.5 family, media, Deep Research, Antigravity Agent; lines 199-216, 218-289, 304-420).
Hugging Face Inference Providers docs, accessed July 6, 2026: https://huggingface.co/docs/inference-providers/en/index (hundreds of ML models through providers, SDKs, agent setup, tasks and partners; lines 91-142).6PK
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AI model landscape7CHOOSE SPEED OR DEPTH DELIBERATELYLLMs vs reasoning modelsLLMs are best when...• The task is clear and familiar.• You need fast drafts, summaries, transformations, or Q&A.• The answer can be verified cheaply by a human.• Latency and cost matter more than maximum depth.Reasoning models are best when...• The task has many dependencies or hidden traps.• Coding, math, legal-style issue spotting, or multi-step planning is central.• A wrong answer is expensive.• You need a plan, assumptions, checks, or tool orchestration.Practical rule: use a fast model for drafts and a stronger reasoning model for plans, hard decisions, verification, and final review.PK
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OpenAI explains the tradeoff between reasoning models and GPT-style models: reasoning models excel at complex tasks and planning, while GPT-style models are fast and cost-efficient but benefit from explicit instructions. Do not ask models to reveal hidden chain of thought; ask for a concise rationale, plan, checks, or evidence instead.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
OpenAI API Models, accessed July 6, 2026: https://developers.openai.com/api/docs/models (model choice, GPT-5.5, GPT-5.5 Pro, context/tool capabilities; relevant lines in browsed copy: 719-763, 837-851).
Anthropic Claude model overview, accessed July 6, 2026: https://platform.claude.com/docs/en/about-claude/models/overview (Claude Fable 5, Opus 4.8, Sonnet 5, Haiku 4.5; lines 144-180, 217-224).7PK
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AI model landscape8MORE CONTEXT IS USEFUL, NOT MAGICALContext windows, tokens, and long-context work• A token is a chunk of text the model processes. Context window is the maximum input plus conversational/history context the model can attend to.• Large context windows let you upload long documents, codebases, policies, transcripts, or multi-file evidence packs.• Long context still needs structure: tell the model what matters, where to focus, what to ignore, and how to cite findings.• For huge material, use retrieval/search, document maps, summaries, and staged prompts rather than dumping everything blindly.• A model can miss details in long context; ask for page/section references and run spot checks.The best long-context prompt is not longer. It is better organized.PK
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Teach students to use document maps: file name, date, authority, section, question, and expected output. Many flagship models now advertise very large context windows, but retrieval discipline and verification still matter.
Sources:
OpenAI API Models, accessed July 6, 2026: https://developers.openai.com/api/docs/models (model choice, GPT-5.5, GPT-5.5 Pro, context/tool capabilities; relevant lines in browsed copy: 719-763, 837-851).
Anthropic Claude model overview, accessed July 6, 2026: https://platform.claude.com/docs/en/about-claude/models/overview (Claude Fable 5, Opus 4.8, Sonnet 5, Haiku 4.5; lines 144-180, 217-224).
Google Gemini API Models, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/models (Gemini 3.5 Flash, 3.1 Pro preview, 2.5 family, media, Deep Research, Antigravity Agent; lines 199-216, 218-289, 304-420).
DeepSeek API docs and V4 release note, accessed July 6, 2026: https://api-docs.deepseek.com/ and /news/news260424 (DeepSeek-V4 Preview, V4-Pro/Flash, 1M context, OpenAI/Anthropic-compatible APIs; browsed lines 44-79, 55-114).
Qwen docs and Alibaba Cloud Model Studio, accessed July 6, 2026: https://qwen.readthedocs.io/en/latest/ and https://modelstudio.alibabacloud.com/ (Qwen multimodal/tool/agent capabilities, Qwen3.7 Max/Plus, 1M context, launch dates/pricing; browsed lines 56-92 and 44-87).8PK
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AI model landscape9A PRACTICAL MENTAL MODELHow an AI answer is usually producedAInstructionSystem/developer/user instructions define authority and task.BContextChat history, files, retrieved passages, images, or data are loaded.CGenerationThe model predicts a useful response, possibly with reasoning effort.DToolsSearch, code, functions, or agents may be called to gather or act.EReviewOutput is formatted, cited, checked, and revised.Prompting improves the instruction, context, tool plan, and review standard. It cannot guarantee truth without evidence and checks.PK
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This model helps students know where to intervene. Poor answers may be caused by vague instructions, missing context, unsuitable model choice, lack of tool use, no verification, or a mismatch between output format and use case.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Microsoft Copilot Studio docs, accessed July 6, 2026: https://learn.microsoft.com/en-us/microsoft-copilot-studio/whats-new and /guidance/generative-orchestration (June 2026 agent experience, Microsoft IQ, skills/memory; generative orchestration planning/tools/guardrails; lines 49-69 and 31-61).9PK
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AI model landscape10THE PROMPT CAN INCLUDE MORE THAN WORDSMultimodal AI: text, image, audio, video, and files• Image input: ask about screenshots, diagrams, charts, product photos, UI states, forms, handwriting, or visual inconsistencies.• Audio input/output: transcription, live translation, voice agents, pronunciation coaching, meeting notes, and call automation.• Video input/output: summarizing clips, generating ads, explaining scenes, storyboarding, and creative production.• File input: spreadsheets, PDFs, slide decks, contracts, policies, code, logs, datasets, and long transcripts.• Prompt rule: tell the model exactly what to inspect, what to ignore, what evidence to cite, and what decision the output supports.PK
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Multimodal prompting expands the context. A screenshot prompt should specify the task: audit this checkout flow for conversion friction, extract table values, identify UI bugs, compare two designs, etc. The same uploaded file can support summarization, extraction, transformation, risk review, or evidence search depending on prompt framing.
Sources:
OpenAI Data Analysis Help, accessed July 6, 2026: https://help.openai.com/en/articles/8437071-code-interpreter (file uploads, Python, charts, assumptions; lines 13-69).
Google Gemini API Models, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/models (Gemini 3.5 Flash, 3.1 Pro preview, 2.5 family, media, Deep Research, Antigravity Agent; lines 199-216, 218-289, 304-420).
Anthropic Claude model overview, accessed July 6, 2026: https://platform.claude.com/docs/en/about-claude/models/overview (Claude Fable 5, Opus 4.8, Sonnet 5, Haiku 4.5; lines 144-180, 217-224).
xAI Models documentation, accessed July 6, 2026: https://docs.x.ai/developers/models (Grok 4.3, Grok Build, 1M/256k contexts, search tools and multimodal APIs; lines 260-352).
Mistral AI Models Overview, accessed July 6, 2026: https://docs.mistral.ai/models/overview (frontier generalist and specialist models; lines 36-59).10PK
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AI model landscape11CONTROL, CONVENIENCE, AND CAPABILITY TRADEOFFSClosed models vs open-weight modelsClosed / hosted models• Often strongest frontier capability and integrated tools.• Managed infrastructure, reliability, safety layers, and enterprise features.• Less control over weights, training details, deployment, and long-term pricing.• Good default for teams that value speed and mature product features.Open-weight / self-hosted models• More control over deployment, privacy posture, customization, and cost curves.• Useful for regulated, offline, latency-sensitive, or sovereignty needs.• Requires model operations: serving, evals, security, monitoring, and upgrades.• Capability varies by size, hardware, fine-tuning, and prompt/tool design.Open is not automatically safer; hosted is not automatically better. Evaluate on the actual workflow, data, risk, and budget.PK
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Use this slide to teach deployment thinking. Meta Llama, Mistral, Qwen, DeepSeek, Cohere, and Hugging Face make open-weight or deployable ecosystems important, but enterprises must still evaluate license terms, security, data handling, and performance.
Sources:
Meta Llama 4 model card, accessed July 6, 2026: https://github.com/meta-llama/llama-models/blob/main/models/llama4/MODEL_CARD.md (multimodal/chat/vision, languages, safety protections, license; lines 253-263, 355-360).
Mistral Medium 3.5 model card, accessed July 6, 2026: https://docs.mistral.ai/models/model-cards/mistral-medium-3-5-26-04 (released Apr 28 2026, open weights, 256K context, pricing, tools; lines 109-200).
Mistral Small 4 model card, accessed July 6, 2026: https://docs.mistral.ai/models/model-cards/mistral-small-4-0-26-03 (released Mar 16 2026, hybrid instruct/reasoning/coding, 256K context, pricing; lines 109-200).
DeepSeek API docs and V4 release note, accessed July 6, 2026: https://api-docs.deepseek.com/ and /news/news260424 (DeepSeek-V4 Preview, V4-Pro/Flash, 1M context, OpenAI/Anthropic-compatible APIs; browsed lines 44-79, 55-114).
Qwen docs and Alibaba Cloud Model Studio, accessed July 6, 2026: https://qwen.readthedocs.io/en/latest/ and https://modelstudio.alibabacloud.com/ (Qwen multimodal/tool/agent capabilities, Qwen3.7 Max/Plus, 1M context, launch dates/pricing; browsed lines 56-92 and 44-87).
Cohere Command A+ docs, accessed July 6, 2026: https://docs.cohere.com/docs/command-a-plus (MoE, 128K context, 64K max output, vision/text input, 48 languages, Apache 2.0 on Hugging Face, release date; lines 263-316).
Hugging Face Inference Providers docs, accessed July 6, 2026: https://huggingface.co/docs/inference-providers/en/index (hundreds of ML models through providers, SDKs, agent setup, tasks and partners; lines 91-142).11PK
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AI model landscape12THE SHIFT FROM ANSWER TO WORKFLOWAgentic AI: when the model can plan and act• An agent is a system that can interpret a goal, choose tools, gather context, maintain state, and execute steps.• Common tools: web search, file search, code execution, browser/computer use, calendars, email, databases, APIs, and business workflows.• Good agents need clear scope, tool descriptions, permissions, stop conditions, tests, and human approval gates.• The prompt becomes an operating procedure: purpose, boundaries, allowed tools, escalation rules, evidence standards, and output format.• Use agents when repeated multi-step work is valuable; use direct chat for simple one-off tasks.Agentic prompting is less like asking a question and more like writing a job description plus a safety manual.PK
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Microsoft Copilot Studio documents generative orchestration as an LLM-driven planning layer that selects tools, topics, knowledge, and agents while respecting guardrails. Anthropic and Google also emphasize long-horizon and tool-oriented prompting. The key teaching point is control: define what the agent may do, when it must ask, and how it reports evidence.
Sources:
Microsoft Copilot Studio docs, accessed July 6, 2026: https://learn.microsoft.com/en-us/microsoft-copilot-studio/whats-new and /guidance/generative-orchestration (June 2026 agent experience, Microsoft IQ, skills/memory; generative orchestration planning/tools/guardrails; lines 49-69 and 31-61).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini API Models, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/models (Gemini 3.5 Flash, 3.1 Pro preview, 2.5 family, media, Deep Research, Antigravity Agent; lines 199-216, 218-289, 304-420).
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).12PK
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AI model landscape13BETTER MODELS DO NOT REMOVE THE NEED FOR CLEAR WORK REQUESTSWhy prompt engineering still matters in 2026• Models are more capable, but they still need task definition, context, priorities, constraints, and a quality bar.• Prompting is how you encode intent: audience, use case, evidence, format, tool policy, risk tolerance, and revision criteria.• Prompting reduces ambiguity before it becomes hallucination, rework, or a mismatched output.• The best prompts are often reusable workflows: templates, rubrics, source packs, checklists, and evaluation loops.• Prompt engineering is not trick wording. It is clear communication with a probabilistic, tool-using collaborator.Treat prompts as specifications. The model is powerful, but the specification determines whether the power is useful.PK
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This slide reframes prompting away from hacks. OpenAI calls prompt engineering the art and science of designing prompts to elicit useful responses; Anthropic emphasizes success criteria and tests before prompt tuning; Google frames prompt design as iterative natural-language requests for high-quality responses.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).13PK
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Section 214MODULE 2How ChatGPT works in practiceModel choice, research, files, projects, memory, data analysis, and artifacts.02PK
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This module introduces How ChatGPT works in practice.14PK
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ChatGPT workflows15THE PRACTICAL VIEWChatGPT in 2026: product, model, and tools• ChatGPT is not just a model name; it is an interface that can route work through models, tools, files, memory, projects, and specialized modes.• For everyday work, choose the model/mode by task: speed, reasoning depth, research, coding, data analysis, multimodal input, or artifact generation.• Pro-level workflows usually combine uploaded files, web/source grounding, data analysis, memory or projects, and iterative editing.• For high-stakes work, require citations, assumptions, uncertainty, verification steps, and human review.• Availability varies by plan, region, workspace policy, and release stage.PK
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Frame ChatGPT as a workbench. It can brainstorm, search, synthesize, analyze files, write code, create documents, generate images, and maintain project context. The instructor should emphasize plan/availability caveats because release names and entitlements change.
Sources:
OpenAI API Models, accessed July 6, 2026: https://developers.openai.com/api/docs/models (model choice, GPT-5.5, GPT-5.5 Pro, context/tool capabilities; relevant lines in browsed copy: 719-763, 837-851).
OpenAI ChatGPT Release Notes, accessed July 6, 2026: https://help.openai.com/en/articles/6825453-chatgpt-release-notes (release notes updated recently; data-analysis file/chart improvements; lines 6-25, 1897-1906).
OpenAI Projects Help, accessed July 6, 2026: https://help.openai.com/en/articles/10169521-using-projects-in-chatgpt (projects as smart workspaces with files, instructions, memory, tools; lines 11-27, 43-48).
OpenAI Data Analysis Help, accessed July 6, 2026: https://help.openai.com/en/articles/8437071-code-interpreter (file uploads, Python, charts, assumptions; lines 13-69).
OpenAI Memory FAQ, accessed July 6, 2026: https://help.openai.com/en/articles/8590148-memory-faq (saved memory, chat history, controls; lines 15-23, 55-77).15PK
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ChatGPT workflows16A SIMPLE SELECTION RULEChoosing a ChatGPT / OpenAI modelUse a stronger reasoning model when...• The task has multiple steps or hidden dependencies.• You need code architecture, debugging, math, or rigorous synthesis.• Mistakes are costly and you want a plan plus checks.• You need long-context review across many files.Use a smaller/faster model when...• You need brainstorming, rewriting, extraction, tagging, or draft generation.• Latency or cost matters more than the last bit of depth.• You will review the output manually anyway.• The task can be repeated at scale with a known rubric.Draft with fast models. Decide, verify, and debug with stronger models.PK
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OpenAI documentation recommends GPT-5.5 as a strong default for complex reasoning/coding and smaller GPT-5.4 variants for latency/cost-sensitive applications. GPT-5.5 Pro is described as the highest-reasoning model but slower and more expensive. This slide generalizes the product-specific facts into a durable workflow heuristic.
Sources:
OpenAI API Models, accessed July 6, 2026: https://developers.openai.com/api/docs/models (model choice, GPT-5.5, GPT-5.5 Pro, context/tool capabilities; relevant lines in browsed copy: 719-763, 837-851).
OpenAI GPT-5.5 Pro model page, accessed July 6, 2026: https://developers.openai.com/api/docs/models/gpt-5.5-pro (highest reasoning, 1,050,000 context, tool support; lines 720-759, 890-945).
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).16PK
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ChatGPT workflows17RESEARCH MODE IS DIFFERENT FROM ORDINARY CHATDeep Research: when you need a sourced report• Use it for multi-step questions that require searching, comparing sources, and synthesizing a structured report.• Provide the decision context: why you need the research, what sources count, what depth is required, and what output format you want.• Include constraints: timeframe, geography, industries, competitors, excluded sources, required citations, and acceptable uncertainty.• Review the proposed plan, interrupt or refine if the research path is wrong, then inspect citations before relying on conclusions.• Best outputs include claims, evidence, source links, caveats, and next-step recommendations.Deep research is strongest when you give it a research brief, not just a question.PK
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OpenAI describes deep research as creating research plans and synthesizing documented reports from public web, uploaded files, specific websites, and connected apps depending on plan and setup. Teach students to prompt research like a research manager: question, scope, sources, criteria, deliverable, and verification.
Sources:
OpenAI Deep Research FAQ, accessed July 6, 2026: https://help.openai.com/en/articles/10500283-deep-research-faq (research plans, web/files/apps, citations; lines 6-35, 48-63).17PK
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ChatGPT workflows18DOCUMENTS ARE CONTEXT, NOT MAGICWorking with uploaded files• Tell ChatGPT what each file is, why it matters, and which files are authoritative if sources conflict.• Ask for evidence by file name, page, row, section, or quote snippet when possible.• For messy PDFs or screenshots, specify whether to summarize, extract, compare, audit, or transform.• For spreadsheets, state the analysis goal, key columns, definitions, filters, and desired charts/tables.• For long file sets, first ask for an inventory and analysis plan before asking for conclusions.Bad file prompt: “Analyze this.” Better: “Find revenue drivers by region, explain assumptions, show charts, and flag data-quality issues.”PK
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OpenAI data analysis documentation says ChatGPT can analyze uploaded files, create tables/charts, run Python, and explain assumptions/results. The teaching point is that a file upload increases available context but does not by itself define a task.
Sources:
OpenAI Data Analysis Help, accessed July 6, 2026: https://help.openai.com/en/articles/8437071-code-interpreter (file uploads, Python, charts, assumptions; lines 13-69).
OpenAI Projects Help, accessed July 6, 2026: https://help.openai.com/en/articles/10169521-using-projects-in-chatgpt (projects as smart workspaces with files, instructions, memory, tools; lines 11-27, 43-48).18PK
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ChatGPT workflows19PERSISTENT CONTEXT CHANGES PROMPTINGProjects and memoryProjects help when...• A workflow has many chats, files, and instructions.• You want a workspace for a client, course, codebase, or research topic.• You need repeatable project-specific rules and file context.• You want to share or return to a thread of work.Memory helps when...• You have durable preferences, writing style, recurring projects, or personal/work details.• You want less repeated setup across sessions.• The detail is useful broadly, not just in one project.• You understand and manage memory controls.Use projects for workspaces. Use memory for durable preferences. Do not store sensitive details unless you understand the controls.PK
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OpenAI describes projects as smart workspaces with files, instructions, memory, context, and tools. Memory is a continuously updated synthesis of helpful details, with user controls for saved memories and chat history. For training, include organizational policy around what is permitted in memory/projects.
Sources:
OpenAI Projects Help, accessed July 6, 2026: https://help.openai.com/en/articles/10169521-using-projects-in-chatgpt (projects as smart workspaces with files, instructions, memory, tools; lines 11-27, 43-48).
OpenAI Memory FAQ, accessed July 6, 2026: https://help.openai.com/en/articles/8590148-memory-faq (saved memory, chat history, controls; lines 15-23, 55-77).19PK
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ChatGPT workflows20MAKE THE MODEL SHOW ITS WORK AS ANALYSIS OUTPUTSData analysis and charts• Start with the business question, not the dataset: “What decision should this analysis support?”• Define columns, filters, exclusions, date ranges, and metrics before asking for conclusions.• Ask for data-quality checks: missing values, duplicates, outliers, inconsistent formats, and suspicious assumptions.• Request charts that match the question: trend, composition, ranking, relationship, distribution, or variance.• Ask for a plain-language interpretation and a reproducible method summary.Strong prompt: “Analyze churn drivers by cohort, show top 5 predictors, include caveats, and produce one executive chart.”PK
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The OpenAI data analysis help page mentions summaries, trends, outliers, tables, charts, Python, and explaining assumptions. Teach students to ask for both the analysis artifact and the reasoning in a compact, inspectable summary.
Sources:
OpenAI Data Analysis Help, accessed July 6, 2026: https://help.openai.com/en/articles/8437071-code-interpreter (file uploads, Python, charts, assumptions; lines 13-69).20PK
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ChatGPT workflows21PROMPT FOR THE ARTIFACT, NOT JUST THE CONTENTCreating PowerPoint, PDF, spreadsheet, and document outputs• Specify the deliverable: editable PowerPoint, PDF handout, Word-style document, spreadsheet, CSV, JSON, or chart image.• Provide audience, purpose, tone, length, visual style, citation requirement, and whether speaker notes are needed.• For decks: specify slide count range only if necessary; otherwise define depth, modules, examples, exercises, and style constraints.• For spreadsheets: define sheets, columns, formulas, assumptions, validation rules, and summary dashboard needs.• Ask the model to inspect for layout problems, text overflow, missing citations, and inconsistent styling.Output prompt formula: deliverable + audience + content scope + visual/style rules + evidence + review checklist.PK
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This slide maps directly to the user request that created this deck. Artifact generation requires format instructions. A good prompt tells the model not only what to say, but how the file should be structured and how quality should be checked.
Sources:
OpenAI Data Analysis Help, accessed July 6, 2026: https://help.openai.com/en/articles/8437071-code-interpreter (file uploads, Python, charts, assumptions; lines 13-69).
OpenAI ChatGPT Release Notes, accessed July 6, 2026: https://help.openai.com/en/articles/6825453-chatgpt-release-notes (release notes updated recently; data-analysis file/chart improvements; lines 6-25, 1897-1906).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).21PK
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ChatGPT workflows22MAKE CLAIMS AUDITABLESource grounding and verification inside ChatGPT• For current facts, ask ChatGPT to browse/search and cite sources instead of relying on memory.• For file-based claims, ask for exact file/page/section/row references.• For analysis, ask for assumptions, limitations, and alternative interpretations.• For recommendations, ask why each option fits the criteria and what evidence would change the decision.• For high-risk domains, ask for uncertainty and “what to verify with a professional.”Never confuse a fluent answer with a verified answer. Prompt for evidence.PK
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Grounding is a prompting behavior and a workflow behavior. The model should either cite evidence, ask for missing evidence, or clearly label assumptions. This is one of the most important habits in the course.
Sources:
OpenAI Deep Research FAQ, accessed July 6, 2026: https://help.openai.com/en/articles/10500283-deep-research-faq (research plans, web/files/apps, citations; lines 6-35, 48-63).
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini 3 Developer Guide, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/gemini-3 (temperature guidance, built-in tools, structured output/tools; lines 165-179, 626-755).22PK
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Section 323MODULE 3Model comparisonMajor AI platforms, what they are good for, and how to choose among them.03PK
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Model comparison24CURRENT SNAPSHOT, JULY 2026Major model/platform mapProvider / platformCore strengthBest starting useKey cautionOpenAI / ChatGPTStrong general reasoning, tool ecosystem, Pro workflows, files/data/artifacts.Complex work, research, coding, analysis, documents, presentations.Plan/tool/model availability changes by plan and workspace.Anthropic ClaudeLong-context writing, coding/agentic work, careful instruction following.Code, long docs, writing, research workflows, enterprise copilots.Model names/pricing/access evolve quickly.Google GeminiMultimodal breadth, Google Search/tools, media and agent models.Video/image/PDF inputs, Search-grounded work, Google ecosystem.Preview/latest aliases can move; verify version.xAI GrokRealtime/X/web search orientation and Grok Build coding model.Chat with current signals, coding with Grok Build, X-connected workflows.Use search tools for real-time facts; feature APIs are split.Perplexity SonarWeb-grounded answers, citations, deep research API.Research reports, current source-backed Q&A.Cost and behavior depend on search/reasoning/citation settings.MistralEuropean/open-weight generalist and specialist models.Agentic/coding, cost-sensitive deployment, OCR/audio/specialist tasks.Open deployment requires ops and eval maturity.Llama/open ecosystemOpen-weight customization and local/private deployment.Self-hosting, fine-tuning, research, sovereign workloads.License/hardware/safety/eval responsibilities remain.DeepSeekCost-effective reasoning/coding, OpenAI/Anthropic-compatible APIs.Long-context coding, reasoning, API experimentation.Regional/compliance considerations; verify model status.Qwen/AlibabaMultilingual, multimodal, tool/agent ecosystem, open and hosted options.Chinese/global multilingual, coding agents, long context, Model Studio.Check availability, licensing, and deployment region.Use this map to shortlist models. Then run your own eval with the exact prompts, files, policies, and success metrics from your workflow.PK
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This comparison intentionally avoids crowning one permanent winner. Current official docs show rapid model turnover, preview releases, context-window changes, and tool expansion across providers. For procurement or production use, run task-specific evaluations and verify terms.
Sources:
OpenAI API Models, accessed July 6, 2026: https://developers.openai.com/api/docs/models (model choice, GPT-5.5, GPT-5.5 Pro, context/tool capabilities; relevant lines in browsed copy: 719-763, 837-851).
Anthropic Claude model overview, accessed July 6, 2026: https://platform.claude.com/docs/en/about-claude/models/overview (Claude Fable 5, Opus 4.8, Sonnet 5, Haiku 4.5; lines 144-180, 217-224).
Google Gemini API Models, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/models (Gemini 3.5 Flash, 3.1 Pro preview, 2.5 family, media, Deep Research, Antigravity Agent; lines 199-216, 218-289, 304-420).
xAI Models documentation, accessed July 6, 2026: https://docs.x.ai/developers/models (Grok 4.3, Grok Build, 1M/256k contexts, search tools and multimodal APIs; lines 260-352).
Perplexity Sonar API docs and Sonar Deep Research, accessed July 6, 2026: https://docs.perplexity.ai/docs/sonar/quickstart and /sonar/models/sonar-deep-research (web-grounded responses, exhaustive research, pricing, 128K context, citations; browsed lines 115-126, 108-183).
Mistral AI Models Overview, accessed July 6, 2026: https://docs.mistral.ai/models/overview (frontier generalist and specialist models; lines 36-59).
Meta Llama 4 model card, accessed July 6, 2026: https://github.com/meta-llama/llama-models/blob/main/models/llama4/MODEL_CARD.md (multimodal/chat/vision, languages, safety protections, license; lines 253-263, 355-360).
DeepSeek API docs and V4 release note, accessed July 6, 2026: https://api-docs.deepseek.com/ and /news/news260424 (DeepSeek-V4 Preview, V4-Pro/Flash, 1M context, OpenAI/Anthropic-compatible APIs; browsed lines 44-79, 55-114).
Qwen docs and Alibaba Cloud Model Studio, accessed July 6, 2026: https://qwen.readthedocs.io/en/latest/ and https://modelstudio.alibabacloud.com/ (Qwen multimodal/tool/agent capabilities, Qwen3.7 Max/Plus, 1M context, launch dates/pricing; browsed lines 56-92 and 44-87).24PK
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Model comparison25GENERAL-PURPOSE WORKBENCH WITH STRONG REASONING AND TOOLSOpenAI / ChatGPTBest uses• Deep research and sourced reports.• Coding, data analysis, and complex synthesis.• File-based workflows and artifact creation.• Everyday productivity across writing, planning, analysis, and teaching.Watch-outs• Feature/model access depends on plan, region, and workspace.• Browsing/source grounding should be requested for current facts.• Power users must manage memory, files, and project context deliberately.• Tool-generated work still needs review.Current snapshot• Docs list GPT-5.5 as flagship default and GPT-5.5 Pro as highest reasoning.• Current frontier docs advertise very large context windows and tool support.• ChatGPT supports deep research, projects, data analysis, memory, and file workflows.• Good default when you want one broad assistant rather than a single-purpose API.Rule of thumb: choose the model for the workflow, not the brand. The right answer can be different for brainstorming, verified research, coding, visual design, and private enterprise work.PK
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Use this slide as a buyer's guide, not a permanent leaderboard. Model details change quickly. Verify model names, context windows, prices, and feature availability before building a production workflow around any single item.
Sources:
OpenAI API Models, accessed July 6, 2026: https://developers.openai.com/api/docs/models (model choice, GPT-5.5, GPT-5.5 Pro, context/tool capabilities; relevant lines in browsed copy: 719-763, 837-851).
OpenAI GPT-5.5 Pro model page, accessed July 6, 2026: https://developers.openai.com/api/docs/models/gpt-5.5-pro (highest reasoning, 1,050,000 context, tool support; lines 720-759, 890-945).
OpenAI Deep Research FAQ, accessed July 6, 2026: https://help.openai.com/en/articles/10500283-deep-research-faq (research plans, web/files/apps, citations; lines 6-35, 48-63).
OpenAI Projects Help, accessed July 6, 2026: https://help.openai.com/en/articles/10169521-using-projects-in-chatgpt (projects as smart workspaces with files, instructions, memory, tools; lines 11-27, 43-48).
OpenAI Data Analysis Help, accessed July 6, 2026: https://help.openai.com/en/articles/8437071-code-interpreter (file uploads, Python, charts, assumptions; lines 13-69).
OpenAI Memory FAQ, accessed July 6, 2026: https://help.openai.com/en/articles/8590148-memory-faq (saved memory, chat history, controls; lines 15-23, 55-77).25PK
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Model comparison26STRONG LONG-CONTEXT, WRITING, CODING, AND AGENTIC WORKFLOWSAnthropic ClaudeBest uses• Long document synthesis and careful writing.• Complex coding and agentic engineering workflows.• Enterprise tasks needing explicit instructions and tool coordination.• Research prompts with source verification and structured criteria.Watch-outs• Model availability/pricing changes; verify model identifiers.• Extended thinking and tool behavior must be prompted carefully.• Long-horizon agents need state tracking and tests.• As with all models, citations and checks are still needed.Current snapshot• Docs list Claude Fable 5, Opus 4.8, Sonnet 5, and Haiku 4.5.• Current flagship family supports text/image input and text output.• Claude docs emphasize success criteria, examples, XML/structured prompts, chaining, and agent workflows.• Good fit for writing-heavy, code-heavy, and long-context jobs.Rule of thumb: choose the model for the workflow, not the brand. The right answer can be different for brainstorming, verified research, coding, visual design, and private enterprise work.PK
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Use this slide as a buyer's guide, not a permanent leaderboard. Model details change quickly. Verify model names, context windows, prices, and feature availability before building a production workflow around any single item.
Sources:
Anthropic Claude model overview, accessed July 6, 2026: https://platform.claude.com/docs/en/about-claude/models/overview (Claude Fable 5, Opus 4.8, Sonnet 5, Haiku 4.5; lines 144-180, 217-224).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).26PK
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Model comparison27MULTIMODAL BREADTH, GOOGLE TOOLS, MEDIA, AND AGENT MODELSGoogle GeminiBest uses• Image, video, audio, PDF, and code inputs.• Search-grounded workflows and Google ecosystem integration.• Media generation and multimodal analysis.• Agent and computer-use experiments via Google model stack.Watch-outs• Preview/stable/latest names require version checks.• Temperature and reasoning settings may affect quality unexpectedly.• Built-in tool availability can vary by model and API.• Grounded answers still need citation review.Current snapshot• Gemini docs list stable 3.x models, 2.5 family, media models, Deep Research, and Antigravity Agent previews.• Gemini 3 guide emphasizes default temperature and supports structured outputs with built-in tools.• Strong candidate when input is multimodal or Google Search/tools are central.• Useful for video/image/PDF workflows.Rule of thumb: choose the model for the workflow, not the brand. The right answer can be different for brainstorming, verified research, coding, visual design, and private enterprise work.PK
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Use this slide as a buyer's guide, not a permanent leaderboard. Model details change quickly. Verify model names, context windows, prices, and feature availability before building a production workflow around any single item.
Sources:
Google Gemini API Models, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/models (Gemini 3.5 Flash, 3.1 Pro preview, 2.5 family, media, Deep Research, Antigravity Agent; lines 199-216, 218-289, 304-420).
Google Gemini 3 Developer Guide, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/gemini-3 (temperature guidance, built-in tools, structured output/tools; lines 165-179, 626-755).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).27PK
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Model comparison28GROK CHAT, REALTIME SEARCH, CODING, AND CREATIVE APISxAI GrokBest uses• Realtime-informed chat when search tools are used.• Coding with Grok Build.• X/web-connected research and cultural/current signal scanning.• Separate voice, image, and video APIs.Watch-outs• Docs advise search tools for real-time events because base model knowledge ages.• Grok Build is code-focused; Grok 4.3 is general chat.• APIs for code, audio, image/video are specialized.• Verify context length, model alias, and feature status.Current snapshot• Docs describe Grok 4.3 with 1M context and configurable reasoning.• Grok Build 0.1 is positioned for agentic coding workflows with 256K context.• Search tools include web/X search for real-time events.• Good when current web/X context or code-agent workflows matter.Rule of thumb: choose the model for the workflow, not the brand. The right answer can be different for brainstorming, verified research, coding, visual design, and private enterprise work.PK
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Use this slide as a buyer's guide, not a permanent leaderboard. Model details change quickly. Verify model names, context windows, prices, and feature availability before building a production workflow around any single item.
Sources:
xAI Models documentation, accessed July 6, 2026: https://docs.x.ai/developers/models (Grok 4.3, Grok Build, 1M/256k contexts, search tools and multimodal APIs; lines 260-352).28PK
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Model comparison29WEB-GROUNDED ANSWERS AND DEEP RESEARCH APIPerplexity SonarBest uses• Current research, summaries, and answer engines with citations.• Market scans, academic overviews, due diligence, and competitive research.• Applications that need web search built into the API response.• Research reports with many sources.Watch-outs• Costs can include search queries, reasoning tokens, citations, and output.• A cited answer can still misinterpret a source.• Not every task needs exhaustive research.• Use source filters and clear scope to control results.Current snapshot• Sonar quickstart emphasizes web-grounded AI responses, streaming, tools, and search options.• Sonar Deep Research docs describe exhaustive research, hundreds of sources, 128K context, and detailed reports.• Good fit when citations are a first-class product requirement.• Prompt like a research brief, not a casual question.Rule of thumb: choose the model for the workflow, not the brand. The right answer can be different for brainstorming, verified research, coding, visual design, and private enterprise work.PK
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Use this slide as a buyer's guide, not a permanent leaderboard. Model details change quickly. Verify model names, context windows, prices, and feature availability before building a production workflow around any single item.
Sources:
Perplexity Sonar API docs and Sonar Deep Research, accessed July 6, 2026: https://docs.perplexity.ai/docs/sonar/quickstart and /sonar/models/sonar-deep-research (web-grounded responses, exhaustive research, pricing, 128K context, citations; browsed lines 115-126, 108-183).29PK
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Model comparison30OPEN AND HOSTED EUROPEAN MODEL ECOSYSTEM WITH SPECIALISTSMistralBest uses• Agentic/coding tasks with Mistral Medium 3.5.• Cost-sensitive deployment and open-weight customization.• Specialists: OCR, audio transcription/TTS, coding, moderation, embeddings.• European/sovereign enterprise preferences.Watch-outs• Open deployment requires ops, hardware, monitoring, and evals.• Model retirements and alternatives are active; verify current IDs.• Specialist models are not interchangeable with general chat models.• Pricing/context depend on exact model card.Current snapshot• Mistral Medium 3.5 is described as frontier-class multimodal, open-weight, agentic/coding optimized, 256K context.• Mistral Small 4 is a hybrid instruct/reasoning/coding open model with 256K context.• Overview lists frontier generalists and specialists.• Good choice when deployability and specialist models matter.Rule of thumb: choose the model for the workflow, not the brand. The right answer can be different for brainstorming, verified research, coding, visual design, and private enterprise work.PK
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Use this slide as a buyer's guide, not a permanent leaderboard. Model details change quickly. Verify model names, context windows, prices, and feature availability before building a production workflow around any single item.
Sources:
Mistral AI Models Overview, accessed July 6, 2026: https://docs.mistral.ai/models/overview (frontier generalist and specialist models; lines 36-59).
Mistral Medium 3.5 model card, accessed July 6, 2026: https://docs.mistral.ai/models/model-cards/mistral-medium-3-5-26-04 (released Apr 28 2026, open weights, 256K context, pricing, tools; lines 109-200).
Mistral Small 4 model card, accessed July 6, 2026: https://docs.mistral.ai/models/model-cards/mistral-small-4-0-26-03 (released Mar 16 2026, hybrid instruct/reasoning/coding, 256K context, pricing; lines 109-200).30PK
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Model comparison31OPEN DEPLOYMENT, CUSTOMIZATION, AND COMMUNITY INNOVATIONMeta Llama and open-weight ecosystemBest uses• Self-hosted assistants, fine-tuned models, private workflows.• Research, experimentation, and domain customization.• Vision and chat workloads where license and hardware fit.• Building internal AI stacks with controllable infrastructure.Watch-outs• You own serving, safety, monitoring, upgrades, and evals.• Licenses and restrictions matter; read them before deployment.• Open-weight does not mean unfiltered, private, or risk-free by default.• Benchmark claims may not match your workflow.Current snapshot• Llama 4 model card describes multimodal/chat/vision use, multilingual support, and safety tools like Llama Guard, Prompt Guard, and Code Shield.• Open ecosystem includes Hugging Face, vLLM, llama.cpp, MLX, and many hosting providers.• Best when control and customization matter more than turnkey convenience.• Run red-team and privacy reviews before production.Rule of thumb: choose the model for the workflow, not the brand. The right answer can be different for brainstorming, verified research, coding, visual design, and private enterprise work.PK
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Use this slide as a buyer's guide, not a permanent leaderboard. Model details change quickly. Verify model names, context windows, prices, and feature availability before building a production workflow around any single item.
Sources:
Meta Llama 4 model card, accessed July 6, 2026: https://github.com/meta-llama/llama-models/blob/main/models/llama4/MODEL_CARD.md (multimodal/chat/vision, languages, safety protections, license; lines 253-263, 355-360).
Hugging Face Inference Providers docs, accessed July 6, 2026: https://huggingface.co/docs/inference-providers/en/index (hundreds of ML models through providers, SDKs, agent setup, tasks and partners; lines 91-142).31PK
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Model comparison32REASONING/CODING, LONG CONTEXT, AND COMPATIBLE APISDeepSeekBest uses• Coding and reasoning tasks where cost/performance is attractive.• Long-context workflows and API experimentation.• OpenAI/Anthropic-compatible integrations.• Teams comfortable evaluating model behavior directly.Watch-outs• Model names and deprecation dates need current verification.• Compliance, data-residency, and geopolitical risk may matter for enterprises.• Compatibility does not mean identical behavior.• Run safety and hallucination evals in your exact domain.Current snapshot• DeepSeek docs describe V4-Pro and V4-Flash, 1M context, thinking/non-thinking modes, and OpenAI/Anthropic-compatible APIs.• Release note positions V4-Pro for agentic/coding/world knowledge/reasoning and Flash as faster/economical.• Useful API candidate but requires governance review.• Good for teams that can benchmark and validate.Rule of thumb: choose the model for the workflow, not the brand. The right answer can be different for brainstorming, verified research, coding, visual design, and private enterprise work.PK
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Use this slide as a buyer's guide, not a permanent leaderboard. Model details change quickly. Verify model names, context windows, prices, and feature availability before building a production workflow around any single item.
Sources:
DeepSeek API docs and V4 release note, accessed July 6, 2026: https://api-docs.deepseek.com/ and /news/news260424 (DeepSeek-V4 Preview, V4-Pro/Flash, 1M context, OpenAI/Anthropic-compatible APIs; browsed lines 44-79, 55-114).32PK
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Model comparison33MULTILINGUAL, MULTIMODAL, LONG-CONTEXT, AND AGENT ECOSYSTEMQwen / AlibabaBest uses• Chinese and multilingual workflows.• Long-context reasoning and coding agents.• Open and hosted deployment via Model Studio/Qwen ecosystem.• Multimodal, tool-use, and agent research/application work.Watch-outs• Model Studio availability, pricing, and regional deployment differ.• Open model deployment requires infrastructure and license review.• Model names are moving quickly; verify latest official docs.• Cross-framework compatibility still needs behavior testing.Current snapshot• Qwen docs describe language and multimodal models with vision, audio, tool use, role play, and agent capabilities.• Qwen3-2507 emphasizes instruction, reasoning, coding, tool usage, 256K long context extensible to 1M.• Model Studio lists Qwen3.7 Max and Plus with recent 2026 launch dates.• Qwen3.6 docs mention Qwen Studio/API, Qwen Code, and Qwen-Agent.Rule of thumb: choose the model for the workflow, not the brand. The right answer can be different for brainstorming, verified research, coding, visual design, and private enterprise work.PK
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Use this slide as a buyer's guide, not a permanent leaderboard. Model details change quickly. Verify model names, context windows, prices, and feature availability before building a production workflow around any single item.
Sources:
Qwen docs and Alibaba Cloud Model Studio, accessed July 6, 2026: https://qwen.readthedocs.io/en/latest/ and https://modelstudio.alibabacloud.com/ (Qwen multimodal/tool/agent capabilities, Qwen3.7 Max/Plus, 1M context, launch dates/pricing; browsed lines 56-92 and 44-87).
Qwen3.6 GitHub, accessed July 6, 2026: https://github.com/QwenLM/Qwen3.6 (Qwen Studio/API, OpenAI/Anthropic-compatible Model Studio, Qwen Code/Qwen-Agent, local use; lines 284-300, 305-340).33PK
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Model comparison34ENTERPRISE AGENTS, OPEN-MODEL ACCESS, AND PLATFORM INTEGRATIONCohere, Microsoft Copilot, and Hugging FaceBest uses• Cohere: multilingual enterprise agents, citations, deployable/open Command A+.• Microsoft Copilot Studio: agents connected to Microsoft 365/organizational data.• Hugging Face: access to many open/specialist models across providers.• Teams that need procurement, governance, and platform integration.Watch-outs• Platform fit matters as much as raw model quality.• Enterprise connectors increase data-governance stakes.• Agent tooling needs clear permissions and approval gates.• Open model access still requires eval, monitoring, and security controls.Current snapshot• Cohere Command A+ docs: MoE, vision/text input, 48 languages, 128K context, Apache 2.0 on Hugging Face.• Microsoft June 2026 notes: new agent experience, Microsoft IQ, reusable skills, memory, computer use.• Hugging Face Inference Providers: hundreds of models through partners and SDKs.• Useful to teach AI as platforms, not only chatbots.Rule of thumb: choose the model for the workflow, not the brand. The right answer can be different for brainstorming, verified research, coding, visual design, and private enterprise work.PK
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Use this slide as a buyer's guide, not a permanent leaderboard. Model details change quickly. Verify model names, context windows, prices, and feature availability before building a production workflow around any single item.
Sources:
Cohere Command A+ docs, accessed July 6, 2026: https://docs.cohere.com/docs/command-a-plus (MoE, 128K context, 64K max output, vision/text input, 48 languages, Apache 2.0 on Hugging Face, release date; lines 263-316).
Microsoft Copilot Studio docs, accessed July 6, 2026: https://learn.microsoft.com/en-us/microsoft-copilot-studio/whats-new and /guidance/generative-orchestration (June 2026 agent experience, Microsoft IQ, skills/memory; generative orchestration planning/tools/guardrails; lines 49-69 and 31-61).
Hugging Face Inference Providers docs, accessed July 6, 2026: https://huggingface.co/docs/inference-providers/en/index (hundreds of ML models through providers, SDKs, agent setup, tasks and partners; lines 91-142).34PK
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Model comparison35START WITH THE JOB TO BE DONEModel selection decision tree1Need current facts?Use web-grounded chat, Deep Research, Sonar, Gemini Search, or explicit browsing.2Need hard reasoning?Use stronger reasoning/coding models; ask for plan, assumptions, and checks.3Need files/data?Use models/tools that can read files, run code, and cite file evidence.4Need privacy/control?Consider enterprise plans, self-hosted models, or approved internal agents.5Need media?Choose specialist image/video/audio models or multimodal models.After shortlisting, run a mini-eval: 10 representative prompts, 3 reviewers, pass/fail rubric, cost/latency notes, and failure examples.PK
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This is the most important model-comparison tool. It prevents brand loyalty from becoming workflow design. Each task should be evaluated on accuracy, evidence, speed, cost, UX, privacy, and support.35PK
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Section 436MODULE 4Prompt engineering fundamentalsTwenty-two principles with explanations, examples, mistakes, and exercises.04PK
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This module introduces Prompt engineering fundamentals.36PK
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Prompt engineering principles37A REUSABLE SKELETONThe prompt formula1TaskWhat should the model do, and what outcome matters?2ContextWhat background, files, audience, data, and constraints are relevant?3MethodWhat tools, assumptions, steps, or evidence should it use?4OutputWhat format, length, style, citations, and structure do you need?5QualityWhat rubric, checks, caveats, or follow-up should it apply?Formula: Role + task + context + constraints + examples + output format + verification.PK
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This slide is the anchor for the principle slides. The formula is not rigid. Beginners can start with task/context/output. Advanced users add examples, tool policy, source rules, and evaluation criteria.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).37PK
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Prompt engineering principles38FUNDAMENTAL PRINCIPLE1. Task clarityWhat / why / when• State the exact action and deliverable, not just the topic.• Clear verbs reduce ambiguity and prevent generic answers.• Use for any task where output quality or format matters.• Do not overconstrain early brainstorming when surprise is useful.Prompt ladderBADExplain AI.BETTERExplain large language models to a smart beginner in 6 bullets.EXPERTCreate a 10-minute lesson on LLMs for nontechnical managers: define terms, give 3 analogies, 2 risks, 1 exercise, and a 5-question quiz.Common mistakes• Using vague verbs like “help” or “analyze.”• Hiding the real deliverable.• Combining unrelated tasks without priority.PracticeRewrite “help me with marketing” into three precise prompts: strategy, copy, and measurement.A prompt without a clear deliverable asks the model to guess your job.PK
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What it means: State the exact action and deliverable, not just the topic.
Why it works: Clear verbs reduce ambiguity and prevent generic answers.
When to use it: Use for any task where output quality or format matters.
When not to use it: Do not overconstrain early brainstorming when surprise is useful.
Bad prompt: Explain AI.
Better prompt: Explain large language models to a smart beginner in 6 bullets.
Expert prompt: Create a 10-minute lesson on LLMs for nontechnical managers: define terms, give 3 analogies, 2 risks, 1 exercise, and a 5-question quiz.
Common mistakes: Using vague verbs like “help” or “analyze.”; Hiding the real deliverable.; Combining unrelated tasks without priority.
Practical exercise: Rewrite “help me with marketing” into three precise prompts: strategy, copy, and measurement.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).38PK
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Prompt engineering principles39FUNDAMENTAL PRINCIPLE2. ContextWhat / why / when• Provide background the model needs: goal, audience, data, constraints, and prior decisions.• Models answer from the context they see; missing context becomes guesswork.• Use when your situation, source material, or audience changes the answer.• Do not dump irrelevant context; label what matters and what to ignore.Prompt ladderBADFix this email: [text].BETTERRewrite this email to a busy CFO. Goal: secure a 20-minute renewal call. Keep it under 120 words.EXPERTContext: the CFO objected to price last quarter. Goal: get a renewal call. Rewrite the email in a calm, consultative tone, preserve facts, add one value-based reason, and avoid sounding desperate.Common mistakes• Dumping files without explaining purpose.• Leaving out audience and goal.• Providing outdated or conflicting context without ranking it.PracticeTake a vague prompt and add purpose, audience, source, constraints, and success criteria.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Provide background the model needs: goal, audience, data, constraints, and prior decisions.
Why it works: Models answer from the context they see; missing context becomes guesswork.
When to use it: Use when your situation, source material, or audience changes the answer.
When not to use it: Do not dump irrelevant context; label what matters and what to ignore.
Bad prompt: Fix this email: [text].
Better prompt: Rewrite this email to a busy CFO. Goal: secure a 20-minute renewal call. Keep it under 120 words.
Expert prompt: Context: the CFO objected to price last quarter. Goal: get a renewal call. Rewrite the email in a calm, consultative tone, preserve facts, add one value-based reason, and avoid sounding desperate.
Common mistakes: Dumping files without explaining purpose.; Leaving out audience and goal.; Providing outdated or conflicting context without ranking it.
Practical exercise: Take a vague prompt and add purpose, audience, source, constraints, and success criteria.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).39PK
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Prompt engineering principles40FUNDAMENTAL PRINCIPLE3. Role promptingWhat / why / when• Ask the model to adopt a useful expert lens or professional standard.• Roles imply priorities, vocabulary, and evaluation criteria.• Use when a domain perspective matters: lawyer, PM, teacher, editor, analyst, engineer.• Do not use fake authority for high-stakes advice; use role plus evidence and review.Prompt ladderBADMake this better.BETTERAct as a senior editor and improve clarity without changing meaning.EXPERTAct as a skeptical senior product strategist. Review this roadmap for customer value, feasibility, sequencing risk, and missing assumptions. Return a prioritized critique plus revised roadmap principles.Common mistakes• Using a role without a task.• Choosing a role that conflicts with the deliverable.• Expecting role prompting to replace evidence.PracticePrompt the same business idea as a CFO, designer, lawyer, engineer, and teacher. Compare outputs.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Ask the model to adopt a useful expert lens or professional standard.
Why it works: Roles imply priorities, vocabulary, and evaluation criteria.
When to use it: Use when a domain perspective matters: lawyer, PM, teacher, editor, analyst, engineer.
When not to use it: Do not use fake authority for high-stakes advice; use role plus evidence and review.
Bad prompt: Make this better.
Better prompt: Act as a senior editor and improve clarity without changing meaning.
Expert prompt: Act as a skeptical senior product strategist. Review this roadmap for customer value, feasibility, sequencing risk, and missing assumptions. Return a prioritized critique plus revised roadmap principles.
Common mistakes: Using a role without a task.; Choosing a role that conflicts with the deliverable.; Expecting role prompting to replace evidence.
Practical exercise: Prompt the same business idea as a CFO, designer, lawyer, engineer, and teacher. Compare outputs.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).40PK
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Prompt engineering principles41FUNDAMENTAL PRINCIPLE4. Audience definitionWhat / why / when• Specify who the output is for and what they already know.• Audience controls depth, language, tone, examples, and structure.• Use for teaching, writing, sales, executive summaries, documentation, and support.• Do not oversimplify expert audiences or use jargon for beginners.Prompt ladderBADExplain prompt engineering.BETTERExplain prompt engineering to sales managers who use ChatGPT weekly but do not code.EXPERTCreate a two-level explanation: first for executives in plain English, then for technical leads with implementation details and risks.Common mistakes• No audience.• Assuming everyone knows the same terms.• Mixing beginner and expert depth in one answer.PracticeRewrite one explanation for a 12-year-old, a CEO, and a software engineer.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Specify who the output is for and what they already know.
Why it works: Audience controls depth, language, tone, examples, and structure.
When to use it: Use for teaching, writing, sales, executive summaries, documentation, and support.
When not to use it: Do not oversimplify expert audiences or use jargon for beginners.
Bad prompt: Explain prompt engineering.
Better prompt: Explain prompt engineering to sales managers who use ChatGPT weekly but do not code.
Expert prompt: Create a two-level explanation: first for executives in plain English, then for technical leads with implementation details and risks.
Common mistakes: No audience.; Assuming everyone knows the same terms.; Mixing beginner and expert depth in one answer.
Practical exercise: Rewrite one explanation for a 12-year-old, a CEO, and a software engineer.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).41PK
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Prompt engineering principles42FUNDAMENTAL PRINCIPLE5. ConstraintsWhat / why / when• Define boundaries: length, tone, sources, forbidden content, budget, scope, time, or risk.• Constraints turn a possible answer into a usable answer.• Use when the output must fit a channel, decision, brand, policy, or timeline.• Do not add arbitrary constraints that make the task impossible or brittle.Prompt ladderBADWrite a launch plan.BETTERWrite a launch plan for a $20k budget, 6-week timeline, and B2B SaaS audience.EXPERTCreate a launch plan constrained to 6 weeks, $20k, no paid influencers, two-person team, Canada/US only, and measurable signups. Include tradeoffs and what you would cut if budget drops 30%.Common mistakes• Conflicting constraints.• Forgetting “must not” rules.• Not explaining which constraint matters most.PracticeAdd five real constraints to a broad strategy prompt and compare the quality difference.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Define boundaries: length, tone, sources, forbidden content, budget, scope, time, or risk.
Why it works: Constraints turn a possible answer into a usable answer.
When to use it: Use when the output must fit a channel, decision, brand, policy, or timeline.
When not to use it: Do not add arbitrary constraints that make the task impossible or brittle.
Bad prompt: Write a launch plan.
Better prompt: Write a launch plan for a $20k budget, 6-week timeline, and B2B SaaS audience.
Expert prompt: Create a launch plan constrained to 6 weeks, $20k, no paid influencers, two-person team, Canada/US only, and measurable signups. Include tradeoffs and what you would cut if budget drops 30%.
Common mistakes: Conflicting constraints.; Forgetting “must not” rules.; Not explaining which constraint matters most.
Practical exercise: Add five real constraints to a broad strategy prompt and compare the quality difference.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).42PK
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Prompt engineering principles43FUNDAMENTAL PRINCIPLE6. Output formatWhat / why / when• Tell the model exactly how to structure the answer.• Format instructions reduce rework and make outputs easier to use, compare, or automate.• Use for tables, JSON, slide outlines, checklists, emails, memos, rubrics, and reports.• Do not demand a rigid format when exploring ideas; start flexible, then structure.Prompt ladderBADSummarize this report.BETTERSummarize this report as: 5 bullets, 3 risks, 3 opportunities, and 1 recommendation.EXPERTReturn a table with columns: claim, evidence, source/page, confidence, implication, follow-up question. Then write a 150-word executive summary.Common mistakes• Asking for “concise” without length.• Changing format mid-prompt.• Requesting JSON but including ambiguous values.PracticeTurn a paragraph-style prompt into a table-output prompt and a JSON-output prompt.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Tell the model exactly how to structure the answer.
Why it works: Format instructions reduce rework and make outputs easier to use, compare, or automate.
When to use it: Use for tables, JSON, slide outlines, checklists, emails, memos, rubrics, and reports.
When not to use it: Do not demand a rigid format when exploring ideas; start flexible, then structure.
Bad prompt: Summarize this report.
Better prompt: Summarize this report as: 5 bullets, 3 risks, 3 opportunities, and 1 recommendation.
Expert prompt: Return a table with columns: claim, evidence, source/page, confidence, implication, follow-up question. Then write a 150-word executive summary.
Common mistakes: Asking for “concise” without length.; Changing format mid-prompt.; Requesting JSON but including ambiguous values.
Practical exercise: Turn a paragraph-style prompt into a table-output prompt and a JSON-output prompt.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).43PK
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Prompt engineering principles44FUNDAMENTAL PRINCIPLE7. Examples and few-shot promptingWhat / why / when• Show examples of desired inputs and outputs so the model learns the pattern.• Examples convey style, edge cases, and hidden rules more efficiently than abstract instructions.• Use for classification, rewriting, data extraction, brand voice, grading, and repeated transformations.• Do not use examples that conflict with your instructions or omit edge cases.Prompt ladderBADClassify these support tickets.BETTERClassify tickets as Bug, Billing, Feature, or Other. Here are 3 examples...EXPERTUse the label definitions and examples below. If uncertain, return “Needs review” and explain the ambiguity in one sentence. Apply labels to the new tickets in a table.Common mistakes• Too few examples for nuanced categories.• Examples with inconsistent formatting.• No “uncertain” path.PracticeCreate three examples and one counterexample for a content moderation or lead-scoring prompt.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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\6- - ppt/notesSlides/notesSlide44.xml
What it means: Show examples of desired inputs and outputs so the model learns the pattern.
Why it works: Examples convey style, edge cases, and hidden rules more efficiently than abstract instructions.
When to use it: Use for classification, rewriting, data extraction, brand voice, grading, and repeated transformations.
When not to use it: Do not use examples that conflict with your instructions or omit edge cases.
Bad prompt: Classify these support tickets.
Better prompt: Classify tickets as Bug, Billing, Feature, or Other. Here are 3 examples...
Expert prompt: Use the label definitions and examples below. If uncertain, return “Needs review” and explain the ambiguity in one sentence. Apply labels to the new tickets in a table.
Common mistakes: Too few examples for nuanced categories.; Examples with inconsistent formatting.; No “uncertain” path.
Practical exercise: Create three examples and one counterexample for a content moderation or lead-scoring prompt.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).44PK
\6 + ppt/notesSlides/_rels/notesSlide44.xml.rels
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\GҬG G ppt/slides/slide45.xml
Prompt engineering principles45FUNDAMENTAL PRINCIPLE8. Step-by-step task decompositionWhat / why / when• Break a complex task into stages: plan, gather, analyze, draft, verify, revise.• Decomposition reduces overload and makes failure points visible.• Use for research, coding, strategy, legal-style issue spotting, analytics, and course creation.• Do not force lengthy visible reasoning for simple tasks; ask for a concise plan and checks instead.Prompt ladderBADBuild me an app.BETTERFirst propose architecture, then identify risks, then write the first module.EXPERTWork in phases: clarify assumptions, draft architecture, list tradeoffs, create implementation plan, write code, add tests, and summarize remaining risks. Stop after each major phase if a decision is needed.Common mistakes• Doing everything in one huge prompt.• No checkpoints.• Confusing hidden reasoning with useful visible plan.PracticeTake a one-shot research prompt and split it into a 5-step prompt chain.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Break a complex task into stages: plan, gather, analyze, draft, verify, revise.
Why it works: Decomposition reduces overload and makes failure points visible.
When to use it: Use for research, coding, strategy, legal-style issue spotting, analytics, and course creation.
When not to use it: Do not force lengthy visible reasoning for simple tasks; ask for a concise plan and checks instead.
Bad prompt: Build me an app.
Better prompt: First propose architecture, then identify risks, then write the first module.
Expert prompt: Work in phases: clarify assumptions, draft architecture, list tradeoffs, create implementation plan, write code, add tests, and summarize remaining risks. Stop after each major phase if a decision is needed.
Common mistakes: Doing everything in one huge prompt.; No checkpoints.; Confusing hidden reasoning with useful visible plan.
Practical exercise: Take a one-shot research prompt and split it into a 5-step prompt chain.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).45PK
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\dKkG G ppt/slides/slide46.xml
Prompt engineering principles46FUNDAMENTAL PRINCIPLE9. Asking for assumptionsWhat / why / when• Tell the model to state assumptions and ask only necessary questions.• Assumptions reveal where the answer may be wrong or incomplete.• Use when inputs are ambiguous, stakes are high, or missing data affects recommendations.• Do not ask endless clarifying questions for low-stakes drafts; allow reasonable assumptions.Prompt ladderBADMake a budget.BETTERMake a budget. State assumptions about team size, tools, and timeline.EXPERTCreate a budget using stated assumptions. If a missing detail would materially change the answer, ask up to 3 clarifying questions first; otherwise proceed and mark assumptions as low/medium/high impact.Common mistakes• Assumptions hidden in the answer.• Too many clarifying questions.• No distinction between major and minor assumptions.PracticePrompt a model to plan an event with incomplete info; compare “ask questions first” vs “state assumptions and proceed.”Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
\BYT ! ppt/slides/_rels/slide46.xml.rels
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What it means: Tell the model to state assumptions and ask only necessary questions.
Why it works: Assumptions reveal where the answer may be wrong or incomplete.
When to use it: Use when inputs are ambiguous, stakes are high, or missing data affects recommendations.
When not to use it: Do not ask endless clarifying questions for low-stakes drafts; allow reasonable assumptions.
Bad prompt: Make a budget.
Better prompt: Make a budget. State assumptions about team size, tools, and timeline.
Expert prompt: Create a budget using stated assumptions. If a missing detail would materially change the answer, ask up to 3 clarifying questions first; otherwise proceed and mark assumptions as low/medium/high impact.
Common mistakes: Assumptions hidden in the answer.; Too many clarifying questions.; No distinction between major and minor assumptions.
Practical exercise: Prompt a model to plan an event with incomplete info; compare “ask questions first” vs “state assumptions and proceed.”
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).46PK
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Prompt engineering principles47FUNDAMENTAL PRINCIPLE10. RubricsWhat / why / when• Define the criteria the answer should satisfy.• Rubrics let the model optimize for your standard and self-check before finalizing.• Use for grading, reviewing drafts, selecting options, evaluating prompts, and QA.• Do not use a vague rubric; define observable criteria.Prompt ladderBADReview this deck.BETTERReview this deck for clarity, evidence, visual hierarchy, and audience fit.EXPERTScore the deck 1-5 on narrative, evidence, design, specificity, and actionability. Explain each score, then provide the top 7 fixes ranked by impact/effort.Common mistakes• Criteria that overlap.• No scoring scale.• Asking for a score without improvement suggestions.PracticeCreate a 5-criterion rubric for a strong AI-generated executive summary.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Define the criteria the answer should satisfy.
Why it works: Rubrics let the model optimize for your standard and self-check before finalizing.
When to use it: Use for grading, reviewing drafts, selecting options, evaluating prompts, and QA.
When not to use it: Do not use a vague rubric; define observable criteria.
Bad prompt: Review this deck.
Better prompt: Review this deck for clarity, evidence, visual hierarchy, and audience fit.
Expert prompt: Score the deck 1-5 on narrative, evidence, design, specificity, and actionability. Explain each score, then provide the top 7 fixes ranked by impact/effort.
Common mistakes: Criteria that overlap.; No scoring scale.; Asking for a score without improvement suggestions.
Practical exercise: Create a 5-criterion rubric for a strong AI-generated executive summary.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).47PK
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Prompt engineering principles48FUNDAMENTAL PRINCIPLE11. IterationWhat / why / when• Treat prompting as a dialogue: generate, critique, revise, compare, and finalize.• First drafts expose preferences and missing constraints you could not define upfront.• Use for writing, design, strategy, code, teaching material, and complex artifacts.• Do not iterate randomly; change one or two variables at a time.Prompt ladderBADNo, try again.BETTERMake it shorter, warmer, and more concrete. Keep the same structure.EXPERTCreate three versions: conservative, bold, and concise. Compare tradeoffs, recommend one, then revise the winner using my feedback below.Common mistakes• Vague feedback.• Restarting from scratch unnecessarily.• Not preserving what worked.PracticeRun three revision rounds on one email and track exactly which instruction improved it.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Treat prompting as a dialogue: generate, critique, revise, compare, and finalize.
Why it works: First drafts expose preferences and missing constraints you could not define upfront.
When to use it: Use for writing, design, strategy, code, teaching material, and complex artifacts.
When not to use it: Do not iterate randomly; change one or two variables at a time.
Bad prompt: No, try again.
Better prompt: Make it shorter, warmer, and more concrete. Keep the same structure.
Expert prompt: Create three versions: conservative, bold, and concise. Compare tradeoffs, recommend one, then revise the winner using my feedback below.
Common mistakes: Vague feedback.; Restarting from scratch unnecessarily.; Not preserving what worked.
Practical exercise: Run three revision rounds on one email and track exactly which instruction improved it.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).48PK
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Prompt engineering principles49FUNDAMENTAL PRINCIPLE12. VerificationWhat / why / when• Ask the model to check factual claims, logic, calculations, code, and citations.• Verification catches plausible mistakes before they become decisions.• Use for research, finance, legal/medical adjacent work, code, math, data analysis, and public claims.• Do not rely only on the same model’s self-check for high-stakes truth; use external evidence or experts.Prompt ladderBADIs this correct?BETTERCheck this answer for factual errors, unsupported claims, and calculation mistakes.EXPERTAudit the answer. Create a table of claims, evidence, confidence, verification method, and unresolved questions. Do not add new claims without sources.Common mistakes• Asking “are you sure?” without criteria.• Accepting unsourced confidence.• No independent check for high-risk claims.PracticeGive the model a flawed paragraph and ask it to separate verified facts from assumptions.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Ask the model to check factual claims, logic, calculations, code, and citations.
Why it works: Verification catches plausible mistakes before they become decisions.
When to use it: Use for research, finance, legal/medical adjacent work, code, math, data analysis, and public claims.
When not to use it: Do not rely only on the same model’s self-check for high-stakes truth; use external evidence or experts.
Bad prompt: Is this correct?
Better prompt: Check this answer for factual errors, unsupported claims, and calculation mistakes.
Expert prompt: Audit the answer. Create a table of claims, evidence, confidence, verification method, and unresolved questions. Do not add new claims without sources.
Common mistakes: Asking “are you sure?” without criteria.; Accepting unsourced confidence.; No independent check for high-risk claims.
Practical exercise: Give the model a flawed paragraph and ask it to separate verified facts from assumptions.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).49PK
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Prompt engineering principles50FUNDAMENTAL PRINCIPLE13. Source groundingWhat / why / when• Require the answer to be based on named sources, citations, files, or retrieved evidence.• Grounding makes answers auditable and reduces unsupported invention.• Use for current facts, research, legal/medical/financial topics, competitive intelligence, and internal knowledge.• Do not cite irrelevant or low-quality sources just to appear rigorous.Prompt ladderBADWhat are the best AI models?BETTERUsing current official docs, compare major AI models and cite sources.EXPERTUse only official docs and model cards. For each claim, cite source and date accessed. Separate “documented fact,” “benchmark claim,” and “inference.”Common mistakes• Sources after conclusions rather than evidence for each claim.• No access date.• Ignoring source quality.PracticeAsk for a short report with a claim-evidence table and reject any unsupported claim.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Require the answer to be based on named sources, citations, files, or retrieved evidence.
Why it works: Grounding makes answers auditable and reduces unsupported invention.
When to use it: Use for current facts, research, legal/medical/financial topics, competitive intelligence, and internal knowledge.
When not to use it: Do not cite irrelevant or low-quality sources just to appear rigorous.
Bad prompt: What are the best AI models?
Better prompt: Using current official docs, compare major AI models and cite sources.
Expert prompt: Use only official docs and model cards. For each claim, cite source and date accessed. Separate “documented fact,” “benchmark claim,” and “inference.”
Common mistakes: Sources after conclusions rather than evidence for each claim.; No access date.; Ignoring source quality.
Practical exercise: Ask for a short report with a claim-evidence table and reject any unsupported claim.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).50PK
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Prompt engineering principles51FUNDAMENTAL PRINCIPLE14. Tool useWhat / why / when• Tell the model which tools to use and when: web, files, code, image, functions, or apps.• Tools let the model retrieve current data, compute accurately, inspect files, or take actions.• Use when model memory is insufficient, facts are current, calculations matter, or external systems are involved.• Do not let agents use powerful tools without permissions, scopes, and approval gates.Prompt ladderBADResearch this company.BETTERBrowse current sources, cite them, and summarize the company’s product, pricing, and recent news.EXPERTUse web search for current facts, uploaded files for internal context, and code for calculations. Do not send emails or modify files. Ask before using any external action tool.Common mistakes• Forgetting to request browsing for current facts.• No tool boundaries.• Using tools when a direct answer is enough.PracticeWrite a tool policy for an AI assistant that can browse, read files, and draft emails but not send them.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Tell the model which tools to use and when: web, files, code, image, functions, or apps.
Why it works: Tools let the model retrieve current data, compute accurately, inspect files, or take actions.
When to use it: Use when model memory is insufficient, facts are current, calculations matter, or external systems are involved.
When not to use it: Do not let agents use powerful tools without permissions, scopes, and approval gates.
Bad prompt: Research this company.
Better prompt: Browse current sources, cite them, and summarize the company’s product, pricing, and recent news.
Expert prompt: Use web search for current facts, uploaded files for internal context, and code for calculations. Do not send emails or modify files. Ask before using any external action tool.
Common mistakes: Forgetting to request browsing for current facts.; No tool boundaries.; Using tools when a direct answer is enough.
Practical exercise: Write a tool policy for an AI assistant that can browse, read files, and draft emails but not send them.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).51PK
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Prompt engineering principles52FUNDAMENTAL PRINCIPLE15. Structured outputsWhat / why / when• Use tables, schemas, JSON, checklists, or fixed sections to make output machine- or human-readable.• Structure reduces ambiguity and makes outputs easier to parse, compare, and reuse.• Use for extraction, automation, evaluation, workflows, inventories, and APIs.• Do not force complex schemas for creative ideation unless you need downstream processing.Prompt ladderBADExtract the info.BETTERExtract name, company, email, urgency, and next action into a table.EXPERTReturn valid JSON matching this schema. If a field is absent, use null. Include confidence and source text snippet for each extracted value.Common mistakes• No null behavior.• No schema or sample.• Mixing prose with strict JSON.PracticeDesign a JSON schema for extracting action items from meeting notes.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Use tables, schemas, JSON, checklists, or fixed sections to make output machine- or human-readable.
Why it works: Structure reduces ambiguity and makes outputs easier to parse, compare, and reuse.
When to use it: Use for extraction, automation, evaluation, workflows, inventories, and APIs.
When not to use it: Do not force complex schemas for creative ideation unless you need downstream processing.
Bad prompt: Extract the info.
Better prompt: Extract name, company, email, urgency, and next action into a table.
Expert prompt: Return valid JSON matching this schema. If a field is absent, use null. Include confidence and source text snippet for each extracted value.
Common mistakes: No null behavior.; No schema or sample.; Mixing prose with strict JSON.
Practical exercise: Design a JSON schema for extracting action items from meeting notes.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).52PK
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Prompt engineering principles53FUNDAMENTAL PRINCIPLE16. Prompt chainingWhat / why / when• Split work into connected prompts where each output feeds the next step.• Chaining improves control, auditability, and revision of complex workflows.• Use for research, planning, coding, teaching, strategy, and long documents.• Do not chain trivial tasks; overhead can exceed value.Prompt ladderBADCreate a full course from scratch.BETTERFirst outline the course, then expand each module, then create exercises.EXPERTStep 1: build outline. Step 2: critique gaps. Step 3: expand lesson plans. Step 4: create slides. Step 5: QA for accuracy, flow, and citations.Common mistakes• No handoff format between steps.• Skipping critique/revision.• Losing context from prior steps.PracticeDesign a 4-prompt chain for turning research into a presentation.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Split work into connected prompts where each output feeds the next step.
Why it works: Chaining improves control, auditability, and revision of complex workflows.
When to use it: Use for research, planning, coding, teaching, strategy, and long documents.
When not to use it: Do not chain trivial tasks; overhead can exceed value.
Bad prompt: Create a full course from scratch.
Better prompt: First outline the course, then expand each module, then create exercises.
Expert prompt: Step 1: build outline. Step 2: critique gaps. Step 3: expand lesson plans. Step 4: create slides. Step 5: QA for accuracy, flow, and citations.
Common mistakes: No handoff format between steps.; Skipping critique/revision.; Losing context from prior steps.
Practical exercise: Design a 4-prompt chain for turning research into a presentation.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).53PK
\sp + ppt/notesSlides/_rels/notesSlide53.xml.rels
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Prompt engineering principles54FUNDAMENTAL PRINCIPLE17. Agent workflowsWhat / why / when• Define goals, tools, state, permissions, checkpoints, and stop conditions for autonomous or semi-autonomous work.• Agents need operating rules, not just instructions, because they can take multiple steps.• Use for repeated workflows: research monitoring, code maintenance, support triage, data cleaning, and internal operations.• Do not use agents for irreversible actions without human approval and deterministic safeguards.Prompt ladderBADBe my agent and handle everything.BETTERMonitor these sources weekly and draft a summary. Do not send messages or change files.EXPERTGoal: triage support tickets. Tools allowed: ticket read/write draft only. Escalate security/privacy/billing cases. Stop after 50 tickets or 45 minutes. Log every action and ask approval before changing status.Common mistakes• Excessive agency.• No stop condition.• No approval gates or logs.PracticeWrite an agent instruction spec for a safe meeting-scheduler assistant.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Define goals, tools, state, permissions, checkpoints, and stop conditions for autonomous or semi-autonomous work.
Why it works: Agents need operating rules, not just instructions, because they can take multiple steps.
When to use it: Use for repeated workflows: research monitoring, code maintenance, support triage, data cleaning, and internal operations.
When not to use it: Do not use agents for irreversible actions without human approval and deterministic safeguards.
Bad prompt: Be my agent and handle everything.
Better prompt: Monitor these sources weekly and draft a summary. Do not send messages or change files.
Expert prompt: Goal: triage support tickets. Tools allowed: ticket read/write draft only. Escalate security/privacy/billing cases. Stop after 50 tickets or 45 minutes. Log every action and ask approval before changing status.
Common mistakes: Excessive agency.; No stop condition.; No approval gates or logs.
Practical exercise: Write an agent instruction spec for a safe meeting-scheduler assistant.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).54PK
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Prompt engineering principles55FUNDAMENTAL PRINCIPLE18. Multimodal promptingWhat / why / when• Combine words with images, screenshots, charts, audio, video, PDFs, or other files.• The model can reason over visual and document evidence when the task is explicit.• Use for UI audits, slide feedback, chart interpretation, design critique, forms, photos, or document comparison.• Do not assume the model will inspect the right visual detail; direct attention.Prompt ladderBADWhat do you see?BETTERAudit this checkout screenshot for usability issues affecting conversion.EXPERTCompare these two dashboard screenshots. Identify layout, accessibility, data-clarity, and decision-support differences. Return severity, evidence, fix, and expected user impact.Common mistakes• No inspection target.• No output structure.• Ignoring OCR/visual uncertainty.PracticeUpload a chart or screenshot and ask for an evidence-based critique, then ask for a redesign brief.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Combine words with images, screenshots, charts, audio, video, PDFs, or other files.
Why it works: The model can reason over visual and document evidence when the task is explicit.
When to use it: Use for UI audits, slide feedback, chart interpretation, design critique, forms, photos, or document comparison.
When not to use it: Do not assume the model will inspect the right visual detail; direct attention.
Bad prompt: What do you see?
Better prompt: Audit this checkout screenshot for usability issues affecting conversion.
Expert prompt: Compare these two dashboard screenshots. Identify layout, accessibility, data-clarity, and decision-support differences. Return severity, evidence, fix, and expected user impact.
Common mistakes: No inspection target.; No output structure.; Ignoring OCR/visual uncertainty.
Practical exercise: Upload a chart or screenshot and ask for an evidence-based critique, then ask for a redesign brief.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).55PK
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Prompt engineering principles56FUNDAMENTAL PRINCIPLE19. Prompt safetyWhat / why / when• Add boundaries for privacy, security, allowed content, professional review, and user wellbeing.• Safety prompts reduce harmful, noncompliant, or overconfident behavior.• Use for enterprise data, high-stakes domains, public outputs, minors, regulated content, and agents/tools.• Do not use safety language as a substitute for policy, access control, or human review.Prompt ladderBADAnalyze these customer records.BETTERAnalyze these records. Do not expose personal data; aggregate results only.EXPERTUse only aggregated fields. Do not infer sensitive attributes. Flag missing consent, privacy risks, and policy questions. If a request asks for identifiable customer details, refuse and suggest a compliant aggregate alternative.Common mistakes• No privacy scope.• No escalation path.• Safety added after the output instead of before.PracticeWrite a safe prompt for analyzing customer complaints without revealing personal data.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Add boundaries for privacy, security, allowed content, professional review, and user wellbeing.
Why it works: Safety prompts reduce harmful, noncompliant, or overconfident behavior.
When to use it: Use for enterprise data, high-stakes domains, public outputs, minors, regulated content, and agents/tools.
When not to use it: Do not use safety language as a substitute for policy, access control, or human review.
Bad prompt: Analyze these customer records.
Better prompt: Analyze these records. Do not expose personal data; aggregate results only.
Expert prompt: Use only aggregated fields. Do not infer sensitive attributes. Flag missing consent, privacy risks, and policy questions. If a request asks for identifiable customer details, refuse and suggest a compliant aggregate alternative.
Common mistakes: No privacy scope.; No escalation path.; Safety added after the output instead of before.
Practical exercise: Write a safe prompt for analyzing customer complaints without revealing personal data.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OWASP Generative AI Security Project / Top 10 for LLM Applications, accessed July 6, 2026: https://owasp.org/www-project-top-10-for-large-language-model-applications/ (prompt injection, sensitive information disclosure, supply chain, excessive agency/overreliance; browsed lines 23-28, 72-108 plus v2025 release search result).
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).56PK
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Prompt engineering principles57FUNDAMENTAL PRINCIPLE20. Avoiding hallucinationsWhat / why / when• Design prompts so unsupported facts are less likely and easier to detect.• Models can produce fluent but false claims when evidence is missing or ambiguous.• Use for current facts, names, numbers, citations, dates, quotes, and decisions.• Do not demand certainty when the evidence is uncertain.Prompt ladderBADGive me the latest numbers.BETTERFind current official numbers, cite sources, and say if data is unavailable.EXPERTAnswer only from the cited sources below. If sources disagree, show both. If the answer is not supported, say “not found in provided sources” and list what would be needed to verify.Common mistakes• No source requirement.• Rewarding confident tone.• Not asking the model to distinguish facts from assumptions.PracticeAsk for a sourced answer on a recent topic, then remove citations and compare trustworthiness.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Design prompts so unsupported facts are less likely and easier to detect.
Why it works: Models can produce fluent but false claims when evidence is missing or ambiguous.
When to use it: Use for current facts, names, numbers, citations, dates, quotes, and decisions.
When not to use it: Do not demand certainty when the evidence is uncertain.
Bad prompt: Give me the latest numbers.
Better prompt: Find current official numbers, cite sources, and say if data is unavailable.
Expert prompt: Answer only from the cited sources below. If sources disagree, show both. If the answer is not supported, say “not found in provided sources” and list what would be needed to verify.
Common mistakes: No source requirement.; Rewarding confident tone.; Not asking the model to distinguish facts from assumptions.
Practical exercise: Ask for a sourced answer on a recent topic, then remove citations and compare trustworthiness.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).57PK
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Prompt engineering principles58FUNDAMENTAL PRINCIPLE21. Handling uncertaintyWhat / why / when• Ask the model to label confidence, unknowns, assumptions, and what would change the answer.• Uncertainty helps humans decide how much to rely on the output.• Use when data is incomplete, sources conflict, or recommendations involve risk.• Do not turn every creative draft into a risk report; match uncertainty to stakes.Prompt ladderBADWhat should we do?BETTERRecommend an option and state confidence, assumptions, and risks.EXPERTGive a recommendation with confidence level, supporting evidence, key uncertainties, downside risks, and the single piece of information that would most change your recommendation.Common mistakes• False precision.• No confidence rationale.• No decision threshold.PracticeAsk a model to rank three options and include what evidence would change the ranking.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Ask the model to label confidence, unknowns, assumptions, and what would change the answer.
Why it works: Uncertainty helps humans decide how much to rely on the output.
When to use it: Use when data is incomplete, sources conflict, or recommendations involve risk.
When not to use it: Do not turn every creative draft into a risk report; match uncertainty to stakes.
Bad prompt: What should we do?
Better prompt: Recommend an option and state confidence, assumptions, and risks.
Expert prompt: Give a recommendation with confidence level, supporting evidence, key uncertainties, downside risks, and the single piece of information that would most change your recommendation.
Common mistakes: False precision.; No confidence rationale.; No decision threshold.
Practical exercise: Ask a model to rank three options and include what evidence would change the ranking.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).58PK
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Prompt engineering principles59FUNDAMENTAL PRINCIPLE22. Evaluating AI outputWhat / why / when• Judge outputs against explicit criteria instead of vibes.• Evaluation turns prompting into a repeatable improvement process.• Use before deploying prompts, publishing content, trusting research, or automating workflows.• Do not overfit to one pretty example; test across varied cases.Prompt ladderBADThis looks good, right?BETTEREvaluate this answer for accuracy, completeness, clarity, and actionability.EXPERTRun a mini-eval on 10 cases. Score each answer against the rubric, identify failure patterns, revise the prompt, and retest the worst 3 cases.Common mistakes• No representative test set.• No pass/fail threshold.• Ignoring failure examples.PracticeCreate a 10-case eval set for a prompt that summarizes customer calls.Use it when the cost of ambiguity is higher than the cost of a slightly longer prompt.PK
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What it means: Judge outputs against explicit criteria instead of vibes.
Why it works: Evaluation turns prompting into a repeatable improvement process.
When to use it: Use before deploying prompts, publishing content, trusting research, or automating workflows.
When not to use it: Do not overfit to one pretty example; test across varied cases.
Bad prompt: This looks good, right?
Better prompt: Evaluate this answer for accuracy, completeness, clarity, and actionability.
Expert prompt: Run a mini-eval on 10 cases. Score each answer against the rubric, identify failure patterns, revise the prompt, and retest the worst 3 cases.
Common mistakes: No representative test set.; No pass/fail threshold.; Ignoring failure examples.
Practical exercise: Create a 10-case eval set for a prompt that summarizes customer calls.
Teaching tip: Ask learners to compare the bad, better, and expert prompt and name the specific instruction that made the output easier to control.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).59PK
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Section 560MODULE 5Advanced prompt engineeringResearch, writing, coding, design, strategy, images, data, agents, safety, and artifacts.05PK
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This module introduces Advanced prompt engineering.60PK
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Advanced prompt engineering61ADVANCED WORKFLOWResearch prompts• Use a research brief: question, purpose, scope, source standard, timeframe, output format, and confidence rules.• Ask for a claim-evidence table before conclusions.• Request source diversity: official docs, model cards, technical reports, reputable analysis, and contrary evidence.• Include “what we know / what is uncertain / what to verify next.”• For current facts, explicitly require browsing or current web search.Expert research prompt: “Use current official and reputable sources. Separate documented facts from inference. Cite every major claim.”PK
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Research prompting is best treated as a contract. Good research prompts include inclusion/exclusion criteria, geography, date range, source types, and desired decision. Ask for source limits and caveats; then review source quality before trusting the synthesis.
Sources:
OpenAI Deep Research FAQ, accessed July 6, 2026: https://help.openai.com/en/articles/10500283-deep-research-faq (research plans, web/files/apps, citations; lines 6-35, 48-63).
Perplexity Sonar API docs and Sonar Deep Research, accessed July 6, 2026: https://docs.perplexity.ai/docs/sonar/quickstart and /sonar/models/sonar-deep-research (web-grounded responses, exhaustive research, pricing, 128K context, citations; browsed lines 115-126, 108-183).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).61PK
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Advanced prompt engineering62ADVANCED WORKFLOWWriting and editing prompts• Define audience, purpose, tone, channel, length, and call to action.• Provide sample voice or examples if brand style matters.• Ask for multiple versions with different tradeoffs: concise, warm, bold, formal, or persuasive.• Ask the model to preserve facts while improving structure, clarity, and flow.• Use a revision checklist: accuracy, tone, specificity, redundancy, and reader action.The model is an editor when you give it a standard; it is a random writer when you only say “make it better.”PK
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Writing prompts improve dramatically when you separate substance from style. For example: do not change facts, improve structure, reduce length by 30%, keep tone confident but not salesy, preserve the CTA.
Sources:
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).62PK
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Advanced prompt engineering63ADVANCED WORKFLOWCoding prompts• Describe the goal, environment, language/version, dependencies, existing files, constraints, and tests.• Ask for architecture before code when the task is large.• For debugging, provide error messages, expected behavior, actual behavior, and minimal reproduction steps.• Require the model to explain tradeoffs and add tests or validation.• Use iterative checkpoints: plan, patch, test, review, document.Expert coding prompt: “Make the smallest safe change, explain the root cause, add tests, and list risks.”PK
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Coding models can be strong, but unbounded code generation creates risk. Use prompts that define environment, test expectations, and boundaries. Ask for a patch rather than a total rewrite when working in an existing codebase.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
xAI Models documentation, accessed July 6, 2026: https://docs.x.ai/developers/models (Grok 4.3, Grok Build, 1M/256k contexts, search tools and multimodal APIs; lines 260-352).
Google Gemini API Models, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/models (Gemini 3.5 Flash, 3.1 Pro preview, 2.5 family, media, Deep Research, Antigravity Agent; lines 199-216, 218-289, 304-420).63PK
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Advanced prompt engineering64ADVANCED WORKFLOWUX and design prompts• Specify user segment, task, platform, design goal, constraints, and success metric.• Ask for critique by heuristic: clarity, hierarchy, accessibility, friction, consistency, and conversion.• For screenshots, tell the model what to inspect and how to rank severity.• Request wireframe text, component specs, copy, and experiment hypotheses.• Never use design suggestions without human/customer validation.Good UX prompt: “Audit this screen for first-time users trying to complete checkout in under 2 minutes.”PK
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Multimodal models can help with UX audits, but the prompt must focus attention. Ask for observations tied to evidence in the screenshot and separate subjective preferences from usability risks.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).64PK
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Advanced prompt engineering65ADVANCED WORKFLOWBusiness strategy prompts• Clarify objective, market, customer, constraints, metrics, resources, and time horizon.• Ask for options with tradeoffs rather than one confident answer.• Use frameworks only when useful: SWOT, Porter, jobs-to-be-done, 4Ps, unit economics, risk matrix.• Require assumptions and what evidence would change the recommendation.• Ask for decision-ready output: recommendation, rationale, risks, milestones, and owner actions.Strategy prompting should produce decisions, not just frameworks.PK
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For business prompts, emphasize decision framing. A common failure is receiving generic strategy. Prevent it with data, constraints, success criteria, and a requested recommendation format.
Sources:
OpenAI Prompt Engineering Guide, accessed July 6, 2026: https://developers.openai.com/api/docs/guides/prompt-engineering (model choice, prompt engineering, roles, context, few-shot, structured outputs, planning/persistence/rubrics; browsed lines 1088-1109, 1401-1430, 1562-1695).
Anthropic prompt engineering docs, accessed July 6, 2026: https://platform.claude.com/docs/en/build-with-claude/prompt-engineering/overview and /claude-prompting-best-practices (success criteria, examples, XML, prompt chaining, long-horizon agents, research/source verification; lines 152-181, 191-199, 672-699).
Google Gemini Prompt Design, accessed July 6, 2026: https://ai.google.dev/gemini-api/docs/prompting-strategies (clear instructions, structured output, few-shot examples; lines 206-225, 311-338, 392-396).65PK
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