01 / The brief
What would the team need to learn about Seed?
LytePay’s Seed concept proposed helping freelancers collect and invest income, with returns described as “Fruits.” I was engaged to outline a process for testing the product’s ideas over time.
The deliverable connected community recruitment, product sprints, a landing page, surveys and prototype testing. Its purpose was to make the proposition testable before committing further to it.
02 / The framework
Recruit, make it tangible, then test the assumptions.
The plan treated access to a relevant community as an ongoing activity. Sprints and prototypes would turn the proposition into something people could evaluate; follow-up questions would help explain their responses.
Community and surveys
Recruit relevant participants and explore priorities, financial context and potential fit.
Sprints and prototypes
Clarify the proposition through focused product work and tangible representations.
Tests and follow-up interviews
Observe responses, investigate the reasons behind them and revisit the concept.
03 / Use of the plan
A plan should end in a product decision.
The next step would be to agree which assumptions mattered most and what evidence would change the direction. Recruitment criteria, consent and decision thresholds would need to be set before execution.
The completed contribution was the research framework: a structure for learning, rather than a claim that Seed had already been validated.
Next project