Senior Product Designer & UX Researcher

Design / Behaviour / Systems

Complex systems.
Human clarity.

I’m Ardavan, a product designer and researcher with 8+ years across fintech, dashboards and digital services.

Experience acrossKAZIMIForest InteractiveHelloGoldForay Advisory

01Selected work

Recent practice & professional projects
All work & independent concepts

02 / How I work

Understand the system.
Design for the person.

Good interfaces begin with better questions. I bring research, information architecture and visual design together to make the difficult parts feel clear.

Read the behaviour.

Understand people’s goals, the decisions they face and the context around them.

Find the structure.

Organize information and workflows around what people need to do.

Make it tangible.

Translate the direction into interfaces, prototypes and shared design decisions.

8+ years

Across fintech, digital services
and complex interfaces.

Published

Peer-reviewed work in First Monday
and SEARCH Journal.

Research → UI

From behavioural questions
to product and interface decisions.

In collaboration

“Ardy delivered UI/UX features for Wallet Codes swiftly, excelling in communication and collaboration.”
Sharon Maurenn / CEO of Wallet Codes · From the original portfolio testimonial

03Research behind the practice

Research & teaching
First Monday
2026 · Sole author

Beyond the sandbox: Autonomy, trust, and social capital in the high-stakes universe of EVE Online

Understanding behaviour, relationships and decision-making in complex virtual systems.

SEARCH Journal
2023 · First author

Autonomy, competence, relatedness and online social capital in EVE Online

Research into psychological needs and social connection in an online community.

A conversation is a good place to start.

Have a complex product
to make clearer?

ardavanhp@gmail.com
Senior product roles & selective consulting